Bachir Bendjeddou

Director of Digital & E-commerce at Unistellar. Advisor. Based in Dubai.

18+ years leading digital and e-commerce for consumer tech, hardware and software companies. Multidisciplinary teams of up to 10, seven-figure budgets, revenue growth held year over year. Built marketplace businesses from zero to multi-million. Now leading AI adoption across the company: a knowledge base anyone can question in plain language, a shared second-brain method for working with AI, and company-wide initiatives that turn experiments into everyday practice.